Creative Showcase
Promotions / Akatu
Submitted By Graziele Cruvinel
Description
Client: Akatu
Product: Institutional
Piece: Spot 1' – Rotten Food
We hear a promotional-type soundtrack and an announcer sounding like a retailer continuously offering promotions.
Announcer - Attention housewives. Listen to the special offers we have prepared for you. Rotten tomatoes, R$2,50 per kilo. Past due Yogurt, only R$6,80. And there’s more! Overripe figs, only R$4,90 a box. Last week's ground beef, only R$8,99 per kilo. Just buy and toss it away. Sour milk, R$3,99 a box! Fish smelling like corpse? Just R$12,90 per kilo. Buy now!
The sounds fade into the background and the voiceover comes on.
Voiceover - 1/3 of everything you buy goes straight to the garbage can. Learn how to reduce waste. www.akatu.org.br
Client
Akatu
Media
Radio
Credits
Art Director
André Kirkelis
Creative Director
Ruy Lindenberg
Writer
Carlos Schleder
Views
396
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