Creative Showcase
Pulverization – Fired Chicken / GlaxoSmithKline Ltd.
Submitted By Ada Wong
Description
We used a simple product demonstration approach to highlight the benefit of using Eno Fruit Salt to help you digest any food easily.
Objective
Emphasise on the digestive power of ENO to strengthen and maintain the leading brand image.
Technical Challenge
The main challenge we came across was getting our sand sculptor to create our props to exact 1:1 scale using nothing but ENO fruit salt. This was an extremely challenging and time-consuming task.
Client
GlaxoSmithKline Ltd.
Agency
Grey Hong Kong
Media
Credits
Account Executive
Bernard Wong
Art Director
Brian Ma / Leo Yeung
Creative Director
Keith Ho / Brian Ma / Alfred Wong
Photographer
Lester Cheung
Writer
Alfred Wong / Tony Chan
Views
248
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