Creative Showcase

Life's a playlist - Ear / Samsung India Electronics Ltd.

Submitted By Cherida Hivale

Description

Posters promoting Samsung MP3 Players to a youth minded audience in a competitive segment. The idea was to use the insight that music sometimes acts like a catalyst, taking you on a trip down memory lane; sometimes brings about a catharsis; and sometimes is an obsession.

Objective

Needed to promote Samsung MP3 Players to a youth minded audience in a highly competitive segment. The brand needed to carve a niche in a segment dominated by Apple brand, ipod and Sony Walkman while not losing out on an emotional connect with the target audience.

Technical Challenge

The illustartions needed to be fairly comples and detailed and to top it all, needed to be completed in a very limited time period.

Client

Samsung India Electronics Ltd.

Industry

Electronica

Agency

Cheil Worldwide, India
www.cheil.co.kr

Media

Design

Credits

Art Director

Cherida Hivale

Creative Director

Cherida Hivale, Viral Pandya, Prathap Suthan

Designer

Cherida

Illustrator

Kenny NG

Producer

Girish Sharma

Writer

Sachetan Gupta

Views

397

 

Share To

Related Items

Follow Us