Life's a playlist - Ear / Samsung India Electronics Ltd.
Submitted By Cherida Hivale
Posters promoting Samsung MP3 Players to a youth minded audience in a competitive segment. The idea was to use the insight that music sometimes acts like a catalyst, taking you on a trip down memory lane; sometimes brings about a catharsis; and sometimes is an obsession.
Needed to promote Samsung MP3 Players to a youth minded audience in a highly competitive segment. The brand needed to carve a niche in a segment dominated by Apple brand, ipod and Sony Walkman while not losing out on an emotional connect with the target audience.
The illustartions needed to be fairly comples and detailed and to top it all, needed to be completed in a very limited time period.
Samsung India Electronics Ltd.
Cheil Worldwide, India
Cherida Hivale, Viral Pandya, Prathap Suthan