Creative Showcase
Life's a playlist - Heart / Samsung India Electronics Ltd.
Submitted By Cherida Hivale
Description
Posters promoting Samsung MP3 Players to a youth minded audience in a competitive segment. The idea was to use the insight that music sometimes acts like a catalyst, taking you on a trip down memory lane; sometimes brings about a catharsis; and sometimes is an obsession.
Objective
Needed to promote Samsung MP3 Players to a youth minded audience in a highly competitive segment. The brand needed to carve a niche in a segment dominated by Apple brand, ipod and Sony Walkman while not losing out on an emotional connect with the target audience.
Technical Challenge
The illustartions needed to be fairly comples and detailed and to top it all, needed to be completed in a very limited time period.
Client
Samsung India Electronics Ltd.
Industry
Electronics
Agency
Cheil Worldwide, India
www.cheil.co.kr
Media
Design
Credits
Art Director
Cherida Hivale
Creative Director
Cherida Hivale, Viral Pandya, Prathap Suthan
Designer
Cherida Hivale
Illustrator
Kenny NG
Producer
Girish Sharma
Writer
Sachetan Gupta
Views
410
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