Creative Showcase
The Heart / Rotary Blood Bank, Rotary International
Submitted By Abhijat Bharadwaj
Description
During blood donation, a donor presses a soft ball repeatedly to hasten the supply of blood. We replaced the commonly used soft ball with one that is shaped like a heart. Amazingly, pressing the heart soft ball resembles the pumping action of an actual human heart. Making the donor realise that every drop of blood he gives, helps save a life.
Message: Thank you for making a heart beat longer.
Objective
The Rotary Blood Bank wanted a giveaway to thank voluntary donors for their life saving contribution.
Client
Rotary Blood Bank, Rotary International
Industry
Social Service/ Blood Donation
Agency
Leo Burnett, New Delhi
www.leoburnett.com
Media
Innovative Use of Media
Credits
Art Director
Dalip Singh
Creative Director
K.V. Sridhar, Sainath Saraban
Photographer
Mukul Raut
Writer
Abhijat Bharadwaj
Views
598
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