Creative Showcase
"Instinct Fast" / Under Armour
Submitted By Roger Darnell
Description
Entitled "Instinct Fast," this national TV spot creatively reinforces Under Armour's performance training platform by capitalizing on the company's new multi-year partnership agreement with New York Mets All-Star shortstop and base-running phenom Jose Reyes -- and showing him achieving the impossible: stealing two bases on one pitch.
Objective
"Reyes is a speed player and has incredible instincts that rank him among the best in MLB history," said Steve Battista, Under Armour, Senior Vice President, Brand. "Reyes showcases his skills in the new spot, and we are thrilled to have him as an integral part of the Under Armour family."
Technical Challenge
Under the creative direction of the Shilo's co-founder Andre Stringer, Shilo's ACD and creative lead Noah Conopask and his crew, including director of photography Max Malkin and line producer Matthew O'Shea, traveled to South Florida's Fort Lauderdale Stadium to capture Reyes and other players on-location performing the spot's meticulously crafted actions. Beyond filming the live-action footage, Shilo's artists also created 3D elements including the spot's animated branded elements, and handled editing, visual effects and finishing for each of the spot's custom versions.
"Instinct Fast"
http://www.shilo.tv/#/work/...
Client
Under Armour
Industry
Sporting Goods
Agency
N/A
Media
Television
Credits
Art Director
Brian Boring
Creative Director
Marcus Stephens, Andre Stringer, Noah Conopask
Designer
Tamir Sapir
Director
Shilo
Editor
Nathan Caswell, Galen Summer
Music & Sound
Echolab
Photographer
Max Malkin
Producer
Matthew O'Shea, Jeremy Yaches, Tracy Chandler
Production Company
Shilo
Writer
Colin Clark
Views
514
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