Creative Showcase
Responsible Pet Ownership / Agri-Food & Veterinary Authority of Singapore
Submitted By Kelly Lau
Objective
To drive home the important message of being responsible pet owners, a series of 4 visuals illustrate scenarios of ‘notes of excuses’. Derived from common ‘excuses’ owners often give for their irresponsible actions, this public education campaign built awareness through press and print ads, radio commercials in three languages, public events, online web banners and outdoor media.
Client
Agri-Food & Veterinary Authority of Singapore
Industry
Public Service
Agency
International Media Design & Promotion Pte Ltd
Media
Credits
Account Executive
Cecilia Yap
Art Director
Randy Tan
Photographer
Lionel Lai, Ace Pix
Writer
Kelly Lau
Views
404
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