Creative Showcase
Shaped For Nothing Else - Plate / Procter & Gamble
Submitted By Ada Wong
Description
We twisted three normally-flat objects into the Pringle¡¦s unique shape to demonstrate how absurd it looks on anything but Pringles. We intended to convince people this unique shape simply works for Pringles and nothing else.
Objective
Our objective is to bring out the uniqueness of Pringles through its unique shape.
Technical Challenge
The most technical challenge was twisting three normally-flat objects into the Pringle¡¦s unique shape in order to demonstrate how absurd it looks on anything but Pringles.
Client
Procter & Gamble
Agency
Grey Hong Kong
Media
Market
Food
Credits
Account Executive
Fernando Beretta / Susanna Lee
Art Director
Helen Sze / Raymond Wong / Kato Tsang
Creative Director
Keith Ho / Andrea Khou / Helen Sze
Photographer
Rayman Photography
Writer
Andrea Khou / Tony Chan
Views
1009
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