Creative Showcase
Drain / Procter & Gamble
Submitted By Ada Wong
Description
Promote the benefit of using Pantene Hair Fall Control shampoo to reduce or stop hair loss.
Objective
Hair loss is a sensitive subject. Therefore, we wanted to make a loud noise in a clever and discreet way. We had to push ourselves harder than ever before to find a creative and unconventional solution to communicate with our target audience.
Technical Challenge
Hair is at its weakest and more likely to fall out when it is wet. So placing the ad in the hair-drying section of the female changing rooms at Planet Fitness in Singapore was perfect to reach our target audience. However, the hardest challenge was blending the drain with the crown of the head to make it look as real as possible.
Client
Procter & Gamble
Agency
Grey Hong Kong
Media
Design
Credits
Account Executive
Jeff Orr / Guy Barke
Art Director
Chow Yan Kit / Lai Kin Leung
Creative Director
Keith Ho / Lai Kin Leung / Timothy Chan / Ming Chan
Photographer
William So
Writer
Jessie Fung
Views
412
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