Creative Showcase
Driving Effect -Pole / Greenpeace HK
Submitted By Ada Wong
Description
The emissions from cars and other man-made greenhouse gases are contributing to global warming and destroying our world. The poles are receding, and extreme weather events, storms and floods are becoming more and more common. To help turn the tide, Greenpeace is launching a print campaign to encourage drivers to stop driving their cars and give the planet a Car Free Day.
Objective
To drive our message to car owners, we have used cars as the key graphic element in a shrinking polar ice cap, a twisting hurricane and a shrinking coastline to link the culprit and the crime together irrevocably in peoples¡¦ minds.
Client
Greenpeace HK
Agency
Grey Hong Kong
Media
Credits
Account Executive
Carol Chung / Billy Suen
Art Director
Brian Ma / Leo Yeung
Creative Director
Keith Ho / Brian Ma / Alfred Wong
Illustrator
Jacky Lo
Writer
Alfred Wong / Tony Chan
Views
900
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