Shaped For Nothing Else - Plate / Procter & Gamble
Submitted By Ada Wong
We twisted three normally-flat objects into the Pringle¡¦s unique shape to demonstrate how absurd it looks on anything but Pringles. We intended to convince people this unique shape simply works for Pringles and nothing else.
Our objective is to bring out the uniqueness of Pringles through its unique shape.
The most technical challenge was twisting three normally-flat objects into the Pringle¡¦s unique shape in order to demonstrate how absurd it looks on anything but Pringles.
Procter & Gamble
Grey Hong Kong
Fernando Beretta / Susanna Lee
Helen Sze / Raymond Wong / Kato Tsang
Keith Ho / Andrea Khou / Helen Sze
Andrea Khou / Tony Chan