Creative Showcase
Shin On / Procter & Gamble (Guangzhou) Ltd
Submitted By Ada Wong
Description
A healthy shine is what we all want our hair to have. Therefore, in this eye-catching print ad, when you first glance at it you see a bright, shining light bulb. Take a closer look and you¡¦ll realise it¡¦s a beautiful girl with healthy hair that shines. This fresh and vivid print conveys the message that with Pantene, your hair can glow with radiant health ¡V just light a switched on light bulb.
Objective
To give our consumers the impression that with Pantene, your hair can glow with radiant health that shines through.
Client
Procter & Gamble (Guangzhou) Ltd
Agency
Grey Hong Kong
Media
Credits
Account Executive
Fernando Beretta / Anna Ng / Peggy Hon / Yan Cheng
Art Director
Doris Leung
Creative Director
Alexandre Koch / Keith Ho / Doris Leung
Photographer
Connie Hong
Views
1057