Creative Showcase
The Battle for The 2008ies / L.A. Gear
Submitted By GERTRUDE INC
Description
Use classic video game settings and the nostalgia surrounding them to introduce new consumers, as well as remind past consumers the L.A. Gear brand has been re-launched.
Objective
Promote L.A. Gear’s Limited Edition Unstoppable Collection and reinvigorate the sneaker brand to make it as popular as it was in the 1980’s and 90’s.
The Battle for The 2008ies
http://www.thebattleforthe2...
Client
L.A. Gear
Agency
GERTRUDE
http://www.gertrudeinc.com/
Media
Innovative Use of Media
Credits
Art Director
Otis D. Gibson, Zina Simonaitis, Sarah Stickles
Creative Director
Otis D. Gibson
Writer
Otis D. Gibson, Kevin Orsini, Peter Kliefoth
Views
387
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