Creative Showcase

Idol / Telstar Electronics (Predicta)

Submitted By GERTRUDE INC

Description

With a hefty price tag ranging from $1,800 - $5,500, give a fresh face to the
relatively forgotten nameplate while maintaining a strong bond with its retrodesign
roots as well as establishing the brand in the premium market for upscale,
mid-century home-design aficionados.

Objective

Resurrect and re-launch the 50's-era Predicta brand in the 21st century marketplace.

Client

Telstar Electronics (Predicta)

Media

Print

Market

Home Appliances, Furniture and Gardening

Credits

Art Director

Otis D. Gibson

Creative Director

Otis D. Gibson

Photographer

Dimitre

Writer

Keith Tutera

Views

399

 

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