Creative Showcase
Idol / Telstar Electronics (Predicta)
Submitted By GERTRUDE INC
Description
With a hefty price tag ranging from $1,800 - $5,500, give a fresh face to the
relatively forgotten nameplate while maintaining a strong bond with its retrodesign
roots as well as establishing the brand in the premium market for upscale,
mid-century home-design aficionados.
Objective
Resurrect and re-launch the 50's-era Predicta brand in the 21st century marketplace.
Client
Telstar Electronics (Predicta)
Agency
GerTRUDE
http://www.gertrudeinc.com/
Media
Market
Home Appliances, Furniture and Gardening
Credits
Art Director
Otis D. Gibson
Creative Director
Otis D. Gibson
Photographer
Dimitre
Writer
Keith Tutera
Views
566