Elysian Packaging / Elysian
Submitted By Katrina Limbaugh
zig’s Chicago office led the branding of Elysian, a 60-story uber-luxury hotel and residence that recently opened in Chicago’s affluent Gold Coast neighborhood. Elysian is poised to redefine the Chicago hospitality experience with a unique operating model built around delivering remarkable moments – a promise that the brand has been built to bring to life. To create the building blocks for this new concept, zig was tasked with articulating the brand at every imaginable touchpoint, as well as consulting on planning and positioning decisions. We focused on the idea that nothing, from the key cards and valet tickets to the face of the telephone, was insignificant. It’s the subtle, unexpected touches that happen during a hotel experience that will ultimately make it memorable. Whenever possible, we simplified and personalized every aspect of the experience. We looked at each piece and asked how we could touch someone personally and make them remember us.