Creative Showcase
Fluorescent / Thinking Group Ltd.
Submitted By Ada Wong
Description
To launch V-moda earphones with the new noise-isolating technology.
Objective
To demonstrate its superior noise reduction feature which enables deep bass sound for an ultimate audio experience. With noise-isolating technology, people don’t just hear the music, they “feel” the music inside their bodies.
Technical Challenge
The challenge was how to visualize music inside your body so the audience can feel the power of the earphones on a print ad. Instead of showing the product, we use retouching techniques to show the earphones as if they were built inside the talents’ bodies.
Client
Thinking Group Ltd.
Agency
Grey Hong Kong
Media
Market
Home Appliances, Furniture and Gardening
Credits
Account Executive
Edmond Lau
Art Director
Keith Ho / Davey Lui / Iris Lau
Creative Director
Keith Ho / Davey Lui
Photographer
Lester Lee
Writer
Ken Kot
Views
840
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