Creative Showcase
Frisco Pralinato / Nestlé Suisse S.A.
Submitted By Vera Schmid
Description
To dramatize the moment of joy one has while eating a Pralinato ice cream, the spots take place in the most beautiful but truly clichéd settings: perfect summer days on perfect beaches. The result is a very tacky but wonderful daydream – that suddenly ends as the last bite is enjoyed. A door slams open, ending the moment and the dream, returning the hero to the real world of the office. The story reminds us that eating Pralinato ice cream is like taking a mini-vacation.
Main message: Pralinato is dreamlike: It evoques holiday memories and sweetens every-day-life.
Sujets: Surfer, Surfer-Special, Rollerskater
Objective
Image
Client
Nestlé Suisse S.A.
Industry
Ice Cream
Agency
Publicis Communications Schweiz AG
www.publicis.ch
Media
Television
Credits
Account Executive
Silvia Holend, Muriel Asté
Agency Producer
Derya Derdiyok
Art Director
Vivana Chiosi
Creative Director
Sacha Moser
Director
Ernst Wirz
Editor
Michelle von Buol
Illustrator
Tobias Brunner
Music & Sound
Federico Bettini, Roland Schmid
Photographer
Alf Dietrich
Producer
Stefan Fraefel
Production Company
WirzFraefelPaal Productions AG (Zurich)
Programmer
Arndt Baumüller
Writer
Cyrill Wirz
Views
1012
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