Itchy Eye - Feather / GlaxoSmithKline Ltd.
Submitted By Ada Wong
Itchy eye is a common problem in Hong Kong where people work long hours in front of computers in dry, air-conditoned offices. Eyemo is an extremely effective remedy for easing itchy eyes.
To emphasize the power and effectiveness of Eyemo in relieving even the most intensely itchy eye conditions.
The challenge was how to demonstrate a physical feeling visually so the audience could relate to the irritating itchiness and understand the power of Eyemo drops to relieve it. We achieved this by creating an eye-like feather suggesting an intensely scratchy feeling.
Grey Hong Kong
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