Creative Showcase
5 Line Staff - High Key / Thinking Group Ltd.
Submitted By Ada Wong
Description
Every detail and frequency of sounds plays a role in music and should not be neglected. Westone earphones deliver every detail of sound and every frequency with rich low-end, detailed mids and articulate highs thus providing an exceptional experience for the listener unlike other earphones which may not deliver every detail of the sound at every level.
Objective
To convince listeners of the unique breadth and detail of sound delivered by Westone earphones.
Technical Challenge
The challenge was how to demonstrate the detailed sounds that Westone earphones deliver visually in a print ad. Instead of just showing the product, therefore, we used 5-line music staff to illustrate to the audience the detail, frequency and pitch of sounds that they could hear with Westone earphones.
Client
Thinking Group Ltd.
Agency
Grey Hong Kong
Media
Credits
Account Executive
Edmond Lau
Art Director
Keith Ho / Kong Siu Lan / Tony Cheung
Creative Director
Keith Ho / Kong Siu Lan / Vincent Tse
Illustrator
Tony Cheung
Writer
Vincent Tse / Paul Tsang
Views
821
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