Creative Showcase
GEL Conference 2011 / GEL Conference
Submitted By Elizabeth Kiehner
Description
Our conference graphics for the GEL conference was so well received in 2010, we were contacted this year to do it all over again. From a creative standpoint, we ultimately decided to celebrate this years’ theme of “Breaking the Barrier” by juxtaposing real world, NY-inspired situations (the venue for the event is the NY Times Center) with T&F’s authentic “GEL treatment”. Upon creating general story lines, we built an internal, working script that would become a roadmap of content for us to create. We spent a few days shooting all over NYC and Brooklyn, then built rough edits which would become our canvas to brainstorm even further. Under our resident helm, we built an additional small army of amazing illustrators who painstakingly drafted (and rotoscoped) thousands of frames….some even worked in 3D.
Objective
Gel is a truly immersive experience that certainly warrants fresh thinking. Our biggest goal, as a company, was to break the typical, expected mold of “conference graphics” (i.e. show open and static keynote slides). Our process begun with a series of ‘what ifs’ and evolved into crafting our own roadmap of unique event deliverables. Another paramount task, for us, was to truly engage attendees in emotive ways that they would not soon forget.
Technical Challenge
These conference graphics took months of preparation and execution. We had to devise a way to keep the conference goer engaged while also surpassing the work we did the year before. We came up with a solution that did just that, however, it was not an easy task. We had a team of eleven animators working tirelessly to bring this piece to life frame by frame. It was a long arduous road, but the journey yielded fruitful results.
Client
GEL Conference
Industry
Conference
Media
Design
Market
Culture, Leisure and Sports
Credits
Art Director
Kyle Miller
Creative Director
Justin Meredith, Scott Matz
Designer
Kyle Miller, Ken Krueger, Josh Cohen
Director
Justin Meredith, Scott Matz
Editor
Emily Sheskin
Illustrator
Kyle Miller, Ken Krueger, Joe Russ, Kyle Hurley, Andrew Cleary, Keith Endow, Elias Stern, Matthew Rankin, Taili Wu, Dustin Grella, Kelsey Thomson
Music & Sound
Andrew Huang / Songs To Wear Pants To
Producer
Javier Gonzalez, Kelsey Thomson
Production Company
Thornberg & Forester
Views
598
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