Creative Showcase
Comb / Procter & Gamble
Submitted By Ada Wong
Description
We created a comb placed on top of a quasi article of a webpage telling the “rough situations of current women”. Upon clicking, the comb will fall down vertically, and transform the horizontal copy lines into vertical ones at ease. The ad then immediately directs the viewer to Pantene’s home site for further information.
Objective
To advertise on Pantene Shampoo’s smoothening benefit for hair.
Technical Challenge
To make the vertical flow of Chinese characters move like a lady’s breezy hair.
Client
Procter & Gamble
Agency
Grey Hong Kong
Media
Interactive
Market
Cosmetics, Beauty Products and Perfumes
Credits
Account Executive
Peter Biven / Carrie Tang
Art Director
Keith Ho / Helen Sze / Alvin Sin / Gabriel Wong / Raymond Wong
Creative Director
Keith Ho / Alexandre Khou / Andrea Khou / Helen Sze
Writer
Andrea Khou / Jason Luo
Views
387
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