Creative Showcase
McDonald's A-Z / McDonald's
Submitted By Kim Kauffman
Description
The campaign celebrates the sheer quantity of great stories McDonald’s has to tell by creating an A to Z of McDonald’s. Starting with A and finishing, unsurprisingly, with Z the TV ad features a group of parents, kids and farmers working together to bring to life the various stories in a fun, irreverent way. We tell the entire A-Z in the 60 second ad but then use 20s and 10s to focus on more specific stories.
Client
McDonald's
Media
Interactive
Market
Food
Credits
Art Director
Richard Robinson
Director
Sara Dunlop
Editor
Bill Smedley
Illustrator
Kate Forrester
Information Architect
Andrew Lloyd
Innovator
Jessica Summerfield
Producer
MPC
Production Company
Rattling Stick
Writer
Graham Lakeland
Views
541
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