Creative Showcase
Jaws never return Vinegar Plate / Green Sense
Submitted By Ada Wong
Description
We distributed finless sharks in red vinegar sauce plates at restaurants serving shark’s fin soup, telling people that after having their fins chopped off, the sharks will be drown in the ocean and bleed to dead.
Objective
Sharks are facing annihilation because of the demand for shark’s fin soup. Over 70 million sharks are killed each year and Hong Kong consumes half of the total. We wanted to change people’s minds about eating sharks’ fin soup.
Technical Challenge
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Jaws never return Vinegar Plate
http://www.goodforyoureyes....
Client
Green Sense
Agency
Grey Hong Kong
Media
Outdoor
Market
Culture, Leisure and Sports
Credits
Account Executive
Dorothy Yung / Angus Mak
Agency Producer
John Lo / Ken Yan / Ying Ying Wong
Art Director
Keith Ho / Kong Siu Lan / Tony Cheung
Creative Director
Keith Ho / Kong Siu Lan / Vincent Tse
Illustrator
Shannon Ma
Writer
Vincent Tse / Paul Tsang
Views
975
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