Creative Showcase
Happy Box / McDonald's
Submitted By Kim Kauffman
Description
The TV advertisement, known as ‘Happy Box’ features larger than life Happy Meal boxes in unexpected locations, used as a metaphorical celebration of the joy that the Happy Meal experience offers up to kids, and parents alike. Each box takes on a different guise throughout the commercial – a reflective box that unexpectedly spurts water; a red, furry cuddly box that vibrates when touched; a paint-me box; an inflatable spaghetti strand box which acts as a maze for kids to play hide & seek in.
Client
McDonald's
Media
Interactive
Market
Food
Credits
Account Executive
Ben Fox
Art Director
Trevor Webb/ Sarah Clift
Creative Director
Tony Malcom/Guy Moore
Director
Neil Gorringe
Editor
James Rosen
Music & Sound
Wave Studios
Production Company
MPC/Moxie Pictures
Views
660
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