Creative Showcase

Happy Box / McDonald's

Submitted By Kim Kauffman

Description

The TV advertisement, known as ‘Happy Box’ features larger than life Happy Meal boxes in unexpected locations, used as a metaphorical celebration of the joy that the Happy Meal experience offers up to kids, and parents alike. Each box takes on a different guise throughout the commercial – a reflective box that unexpectedly spurts water; a red, furry cuddly box that vibrates when touched; a paint-me box; an inflatable spaghetti strand box which acts as a maze for kids to play hide & seek in.

Client

McDonald's

Media

Interactive

Market

Food

Credits

Account Executive

Ben Fox

Art Director

Trevor Webb/ Sarah Clift

Creative Director

Tony Malcom/Guy Moore

Director

Neil Gorringe

Editor

James Rosen

Music & Sound

Wave Studios

Production Company

MPC/Moxie Pictures

Views

552

 

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