Creative Showcase
Umbrella Drink / The Ritz-Carlton
Submitted By Steve Hanlon
Description
This is the new international print ad campaign for The Ritz-Carlton.
Objective
The Ritz-Carlton is not a stereotypical hotel, and therefore we didn't want to do stereotypical hotel ads. We wanted to bring to life the experience of staying at The Ritz-Carlton by showing the moment a person is reminded of their vacation long after they've checked out.
Technical Challenge
The technical challenges were in creating scenarios that were obvious and clear without looking too contrived.
Client
The Ritz-Carlton
Industry
Travel
Agency
Team One
teamone-usa.com
Media
Market
Culture, Leisure and Sports
Credits
Account Executive
Nick Teare, Jamie Kerr, Sydni Scheidel
Agency Producer
Jackie Parker
Art Director
Steve Hanlon
Content Strategist
Scott Stanner, Mark Miller, Ashleigh Edwards
Creative Director
James Hendry
Designer
Tom Saputo
Photographer
Geof Kern
Writer
Phil Henson, Emily McDowell, Simon Mainwaring, Kevin Raich
Views
1290
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