Creative Showcase

The Experiment / Honda

Submitted By Kirsten Rutherford

Description

If we never venture into the unknown, how do we get anywhere new? Experiment. Try different things to see what works. That's how the Honda engineers found the right combination for the new Civic's rear suspension. The Experiment is a new HTML5 game based in physics and played in Chrome, Firefox or Safari. The game challenges players to create a chain reaction by placing a set of pop-up windows in sequence. Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of six levels users get the opportunity to create their own chains then challenge their friends.

Objective

Create conversation and awareness around the new 2012 Civic.

Technical Challenge

From a technical side, the Experiment pushes the boundaries of browser based gaming. The process itself was a culmination of hundreds of post-it note combinations and a lot of experimentation from the developers!

Client

Honda

Industry

Automotive

Agency

Wieden + Kennedy London
http://wklondon.com/

Media

Interactive

Market

Automotive

Credits

Account Executive

Vicki Sales, Paulo Salomao, Joe Thomson

Agency Producer

Dominic Tunon

Art Director

Lisa Jelliffe, Kirsten Rutherford, Bertrand Carrara

Creative Director

Chris Groom, Sam Heath, Riccardo Giraldi

Music & Sound

Human

Producer

Sarah Barclay

Production Company

B-Reel

Programmer

Mattias Ekendahl

Writer

Kirsten Rutherford, Lisa Jelliffe

Views

529

 

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