The Experiment / Honda
Submitted By Kirsten Rutherford
If we never venture into the unknown, how do we get anywhere new? Experiment. Try different things to see what works. That's how the Honda engineers found the right combination for the new Civic's rear suspension. The Experiment is a new HTML5 game based in physics and played in Chrome, Firefox or Safari. The game challenges players to create a chain reaction by placing a set of pop-up windows in sequence. Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of six levels users get the opportunity to create their own chains then challenge their friends.
Create conversation and awareness around the new 2012 Civic.
From a technical side, the Experiment pushes the boundaries of browser based gaming. The process itself was a culmination of hundreds of post-it note combinations and a lot of experimentation from the developers!
Wieden + Kennedy London
Vicki Sales, Paulo Salomao, Joe Thomson
Lisa Jelliffe, Kirsten Rutherford, Bertrand Carrara
Chris Groom, Sam Heath, Riccardo Giraldi
Music & Sound
Kirsten Rutherford, Lisa Jelliffe