Creative Showcase
The Experiment / Honda
Submitted By Kirsten Rutherford
Description
If we never venture into the unknown, how do we get anywhere new? Experiment. Try different things to see what works. That's how the Honda engineers found the right combination for the new Civic's rear suspension. The Experiment is a new HTML5 game based in physics and played in Chrome, Firefox or Safari. The game challenges players to create a chain reaction by placing a set of pop-up windows in sequence. Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of six levels users get the opportunity to create their own chains then challenge their friends.
Objective
Create conversation and awareness around the new 2012 Civic.
Technical Challenge
From a technical side, the Experiment pushes the boundaries of browser based gaming. The process itself was a culmination of hundreds of post-it note combinations and a lot of experimentation from the developers!
The Experiment
http://www.experimentgame.com/
Client
Honda
Industry
Automotive
Agency
Wieden + Kennedy London
http://wklondon.com/
Media
Interactive
Market
Automotive
Credits
Account Executive
Vicki Sales, Paulo Salomao, Joe Thomson
Agency Producer
Dominic Tunon
Art Director
Lisa Jelliffe, Kirsten Rutherford, Bertrand Carrara
Creative Director
Chris Groom, Sam Heath, Riccardo Giraldi
Music & Sound
Human
Producer
Sarah Barclay
Production Company
B-Reel
Programmer
Mattias Ekendahl
Writer
Kirsten Rutherford, Lisa Jelliffe
Views
616
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