Creative Showcase
Dancing Poster / Oasis Dance Centre
Submitted By Ada Wong
Description
The shimmying movement is the most attractive feature of belly dancing, so we created a static medium with movement – a dancing poster that actually moved to showcase the movement to the public.
We designed posters that look like the belly of a belly dancer and placed them near air-conditioning outlets so the belly appeared to be constantly shaking and gyrating.
The “dancing” poster was displayed at boutiques, salons and cafés popular with women looking for a good body shape and also at sports venues and in dancing accessory shops.
Objective
Introduce ladies to a beautiful new way to tone their bodies through belly dancing and encourage them to join belly dancing classes at the Oasis Dance Centre.
Technical Challenge
N/A
Dancing Poster
http://www.ideaexcellence.c...
Client
Oasis Dance Centre
Agency
Grey Group Hong Kong
Media
Outdoor
Market
Entertainment
Credits
Account Executive
Susanna Lee
Art Director
Keith Ho / Helen Sze / Boris Lau / Frankin Chan
Creative Director
Keith Ho / Helen Sze / Houston Lau / Boris Lau
Photographer
Man Ching
Writer
Houston Lau / Vivian Ho
Views
1062
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