Creative Showcase
Banjo Music / Southern Spoon
Submitted By matt whitfield
Description
These Point of Purchase posters are designed to grab shoppers attention in the grocery store.
Objective
The objective was to stand out in a crowded category. Most grocery shoppers decide what snacks they want at the moment they see them. We wanted to be the first thing they saw.
Technical Challenge
The challenge was finding floor space for our free standing unit. Often we found the larger snack reps would drag it into the back room right after we installed them. This is a very cut-throat category.
Credits
Account Executive
David Wilson
Agency Producer
Sam Crawford
Art Director
Matt Whitfield
Creative Director
Matt Whitfield
Writer
Chris Stoltz, Matt Whitfield
Views
932
Related Items
