Creative Showcase
Waiting Room / Canadian Direct Insurance
Submitted By Michael Milardo
Description
Canadian Direct Insurance (CDI) has launched the next phase of its “Say Yes to Savings” campaign with three new TV spots by Noise Digital. ‘Waiting Room’, the first of a series, pokes fun at the pitch process and the typical client/agency relationship. The result is a campaign that laughs at itself yet still manages to deliver CDI’s hard sell message of savings.
Objective
Raise awareness that Canadian Direct insurance is a viable, cost-friendly alternative to the big Insurance providers in BC and Alberta.
Client
Canadian Direct Insurance
Industry
Insurance
Agency
Noise Digital
www.noisedigital.com
Media
Television
Market
Financial Services
Credits
Agency Producer
Ann Rubenstein
Art Director
Brock Ellis
Creative Director
Michael Milardo
Director
Michael Milardo
Editor
Rob Doucet, Cycle
Music & Sound
Koko
Producer
George Johnson
Production Company
Holiday Films
Writer
Michael Milardo
Views
741
Related Items
