Creative Showcase
Easier Parking / Mobilia Shopping Mall
Submitted By Markus Lindsjö
Description
Background: Mobilia is one of Swedens biggest shopping malls. To solve the shortage of parking space, they built a new parking house in 2011. There was only one problem: hardly anyone used it.
Idea: A vertical double parking – aiming to spark conversation and to get the mall visitors thinking.
Creative execution: One night, we placed one car on top of another car on the outdoor parking. We left no messages or clues about how or why. When every major newspaper in the region had picked up the story, we advertised "It's easier to park in our new parking house". Later, when some local talent put the cars on fire, we change the message to "It's safer to park in our new parking house.
Objective
Increase awareness of the parking house and its 400 free parking lots.
Client
Mobilia Shopping Mall
Industry
Shopping Mall
Agency
Halva Kungariket
Media
Innovative Use of Media
Market
Shopping Mall / Car parking
Credits
Account Executive
Tina Sandberg
Agency Producer
Gustav Johansson & Tomas Nilsson
Art Director
Markus Lindsjö
Creative Director
Markus Lindsjö & Gunnar Peterson
Designer
Martin Björnson
Photo Illustrator
Stefan Olsson
Photographer
Markus Lindsjö
Writer
Gunnar Peterson
Views
749
Related Items
