Creative Showcase
Microwaves Ruin Everything / Moe's Southwest Grill
Submitted By Brandon Friedman
Description
Using a Weisscam at 500-2,000 frames per second, we captured tons of highly volatile items to promote one aspect of Moe's food mission. We wanted to create something that was simple, engaging and sharable that would strike a chord with males while keeping inline with our brand’s edginess. Three microwaves and tons of explosions later, our concept came to fruition.
Objective
The point of our video was to educate males about Moe’s food mission, which revolves around freshly prepared ingredients and the fact we don’t use microwaves like some others in the category.
Technical Challenge
One of the challenges was capturing the explosions as clearly as possible without endangering the pricey Weisscam. Fortunately, we had a great colorist who was able to bring everything to life even more. And of course, safety was a huge concern. We wore respirators and ski goggles throughout. Pat Molnar, the director, was the bold one who pushed the start button on the microwave and sprinted away as if someone had just thrown a grenade.
Microwaves Ruin Everything
http://youtu.be/c2ivYqToCLQ
Client
Moe's Southwest Grill
Industry
QSR
Agency
Focus Brands
focusbrands.com
Media
Interactive
Market
Food
Credits
Account Executive
Joel Bulger, Paul Macaluso, Brett Campbell
Art Director
Jonathan Eller
Creative Director
Matt Blackburn, Ben Lee
Director
Pat Molnar
Editor
Eddie Kesler (Jam Edit)
Music & Sound
Gopal Swamy (Acoustech Productions) - Music Track - Bluegrass Train
Photographer
DP - Jordan McMonagle
Producer
Brandon Friedman
Writer
Brandon Friedman
Views
949
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