Creative Showcase
La Tragico Pomodoro (The Sad Tomato) / Michael Angelo's Frozen Entrées
Submitted By Seth Perisho
Description
A short film meant to capture the feel of classic Italian art cinema. Michael Angelo's isn't as well-known as their competition, and we wanted an entertaining way to show their Italian authenticity. This is meant to be the first in a series.
Objective
This short was used as a broadcast vehicle, as rich media display content and as viral web film to generate excitement for a free trip to Italy for social sites.
Technical Challenge
We used our meager budget to our advantage with this concept, as limited takes, shaky camera moves and amateurish production value added to the desired look and concept.
Client
Michael Angelo's Frozen Entrées
Industry
Frozen Food
Agency
The Ampersand Agency
ampersandagency.com
Media
Television
Market
Food
Credits
Account Executive
Cindy Holladay
Agency Producer
Catie Ormsby
Art Director
Jeff Steinhouse
Content Strategist
Adam Troyak
Creative Director
Seth Perisho
Designer
Drew Hammond
Editor
Ron Pippin
Music & Sound
Digital Domain
Production Company
Shiny Object
Writer
Seth Perisho
Views
1475
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