Creative Showcase

Ultrabook Project / Intel

Submitted By Scott larson

Description

The Ultrabook™ Project was designed to be a multifaceted creative showcase for the Ultrabook™. First, Black Eyed Peas founder will.i.am was enlisted for a one-of-a-kind mission: travel to cities around the globe and, armed with an Ultrabook™, write, record, and release a new song in each city, inspired by that city. At the same time, we developed an unprecedented “experiential publishing engine” for the project that allowed fans to follow will.i.am’s travels, see and hear exclusive content about the song’s inspiration and production, download the music, and join the global conversation on various social networks in real time.

Ultrabook Project

http://www.intel.com/conten...

Client

Intel

Industry

Computing

Agency

Razorfish
http://www.razorfish.com/

Media

Interactive

Market

Technology

Credits

Account Executive

Malia Supe, Andrew Tada, Yee-Shing Yang

Agency Producer

Julie Costanzo, Shayla Love

Creative Director

Christopher Follett, Scott Larson

Designer

Gary Der, Sarah Roarty, Adam Weisman, Brynn Dirkson, Craig Prehn, Philippe Vendrolini, Ruben Martinez

Director

Michael Jurkovac

Editor

TEAK

Music & Sound

will.i.am

Programmer

Eric Campdoras, Mark Mun, Matt Sutton, Jesse van Roechoudt

Writer

Eujin Hong, Michael Bettendorf

Views

934

 

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