Creative Showcase
Ultrabook Project / Intel
Submitted By Scott larson
Description
The Ultrabook™ Project was designed to be a multifaceted creative showcase for the Ultrabook™. First, Black Eyed Peas founder will.i.am was enlisted for a one-of-a-kind mission: travel to cities around the globe and, armed with an Ultrabook™, write, record, and release a new song in each city, inspired by that city. At the same time, we developed an unprecedented “experiential publishing engine” for the project that allowed fans to follow will.i.am’s travels, see and hear exclusive content about the song’s inspiration and production, download the music, and join the global conversation on various social networks in real time.
Ultrabook Project
http://www.intel.com/conten...
Client
Intel
Industry
Computing
Agency
Razorfish
http://www.razorfish.com/
Media
Interactive
Market
Technology
Credits
Account Executive
Malia Supe, Andrew Tada, Yee-Shing Yang
Agency Producer
Julie Costanzo, Shayla Love
Creative Director
Christopher Follett, Scott Larson
Designer
Gary Der, Sarah Roarty, Adam Weisman, Brynn Dirkson, Craig Prehn, Philippe Vendrolini, Ruben Martinez
Director
Michael Jurkovac
Editor
TEAK
Music & Sound
will.i.am
Programmer
Eric Campdoras, Mark Mun, Matt Sutton, Jesse van Roechoudt
Writer
Eujin Hong, Michael Bettendorf
Views
1110
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