Creative Showcase
iPad App / Volkswagen Brasil
Submitted By mirella rossini
Description
In continuation of the Space Cross campaign launched at the end of last year, Volkswagen has just launched an iPad application for interactive in book form, available for free download from the iTunes Store.
Objective
The app is an interactive book that tells the story of the most famous folk-tales of the Brazilian Folklore narrated by Joao Gordo, the leader of the biggest punk rock band in the country.
Technical Challenge
Saci is known for playing tricks on people. He shows up everywhere in Brazil, and has a different name in different parts of the country. In the interactive book, you will find out all of its nicknames, make Saci jump with on leg only, see how he scares travelers and watch him French-braid a horse’s mane. During the adventure, our hero, Space Cross, plays with Saci until it manages to capture it. The folk-tale is told by means of 3-D animations to the sound of rock music mixed with Brazilian rhythms. At the end, you can find out detailed information on Volkswagen’s new model. A fun way to find out more about Brazilian popular culture, highly recommended for parents and children. Space Cross. Any adventure you imagine will fit.
iPad App
https://vimeo.com/36302278
Client
Volkswagen Brasil
Agency
AlmapBBDO
www.almapbbdo.com.br
Media
Interactive
Market
Automotive
Credits
Account Executive
Fernão Cosi, Vanessa Previero, Leilaini Holdorf, Aline Carreta Macedo e Rodrigo Falcão
Art Director
Sandro Rosa, Raul Arantes, Julio Andery
Creative Director
Luiz Sanches
Information Architect
Mutuo
Music & Sound
Raw
Production Company
Vetor Zero
Programmer
Fernando Boniotti
Writer
Luciana Haguiara, Rynaldo Godin
Views
903
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