Creative Showcase

Infinity / Earth Day Canada

Submitted By Paige Calvert

Description

Many of us take nature for granted and go about our daily lives without really thinking about the damage we are doing to the earth. So we wanted to creatively communicate how our actions will impact nature in the future, or rather, how our actions will lead to a tragic end.

Objective

The primary goal of this campaign was to increase awareness for Earth Day Canada. The secondary goal was to help the public understand that Earth Day Canada is an organization, not just a day.

Client

Earth Day Canada

Agency

DDB Canada, Toronto
www.ddbcanada.com

Media

Print

Market

Public Interest

Credits

Account Executive

Reshma Lalany

Art Director

Loretta Lau

Creative Director

Denise Rossetto, Todd Mackie

Illustrator

Kareena Zerefos

Writer

Jordana Rapuch

Views

1404

 

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