Creative Showcase
Infinity / Earth Day Canada
Submitted By Paige Calvert
Description
Many of us take nature for granted and go about our daily lives without really thinking about the damage we are doing to the earth. So we wanted to creatively communicate how our actions will impact nature in the future, or rather, how our actions will lead to a tragic end.
Objective
The primary goal of this campaign was to increase awareness for Earth Day Canada. The secondary goal was to help the public understand that Earth Day Canada is an organization, not just a day.
Client
Earth Day Canada
Agency
DDB Canada, Toronto
www.ddbcanada.com
Media
Market
Public Interest
Credits
Account Executive
Reshma Lalany
Art Director
Loretta Lau
Creative Director
Denise Rossetto, Todd Mackie
Illustrator
Kareena Zerefos
Writer
Jordana Rapuch
Views
1642