Creative Showcase
Basketball / Duke Energy
Submitted By Scott Ballew
Description
People think about electricity on two occasions: when they pay their monthly bill and when the power goes out. That doesn’t leave much room for an energy company to connect in a meaningful way. To help Duke Energy—the nation’s largest utility—show customers the value of reliability, Raleigh agency Capstrat created a campaign embracing the forgettable role power plays in our lives. Brought to life by director Theresa Wingert, each spot begins with a quick flip of a switch before diving into a basketball game, a family reunion, a first day on the job. In the process, Duke shows customers that reliability is the permission to think about life, not the power behind it.
Credits
Account Executive
Dana Yeganian and Lindsey Wessel
Agency Producer
Anson Burtch
Art Director
Brendan Ward
Creative Director
Lindsey Bennett and Scott Ballew
Director
Theresa Wingert
Editor
Amanda Moreau, Beast
Music & Sound
Ian Jefferys, Butter Music
Producer
Alex Carone
Writer
Amy Cozart
Views
889
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