Creative Showcase
Buy a magazine instead / Tidsam
Submitted By Markus Lindsjö
Description
Magazine sales have always been high at train stations. But nowadays, people don't need to visit a news stand for entertainment. They have it all on their phones.
We wanted to remind travelers to buy a magazine. So we installed lots of wireless networks on Swedens three major train stations – and used them as ad space.
Client
Tidsam
Industry
Magzine reseller
Agency
The Fan Club
www.thefanclub.se
Media
Innovative Use of Media
Market
Culture, Leisure and Sports
Credits
Account Executive
Klas Oskarsson
Agency Producer
Nina Israelson
Art Director
Markus Lindsjö
Creative Director
Christian Barrett, Ola Obrant Andreasson
Writer
Gustav Johansson
Views
775