Creative Showcase
Passionate Foreplay / Reckitt Benckiser
Submitted By xiao zhou
Description
Surveys show, in China, 51.7% of women and 38.7% of men are not satisfied with their foreplay experience.Sex is like a song,no prelude and no peaks,so foreplay is very important in sex lives.
Objective
Durex Massage 2in1 is a new category product launch, helping Chinese couples enhance their foreplay experiences and ultimately their sex lives. We successfully built linkage between the product, brand and customers through an interactive online experience.
Technical Challenge
The production of an interactive foreplay video is extremely complicated from the content strategy to the technical development of a video in which consumers choose the direction.
Passionate Foreplay
massage2in1.durex.com.cn
Client
Reckitt Benckiser
Industry
Household Goods
Agency
Phluency
www.phluency.com
Media
Interactive
Market
Household Goods
Credits
Account Executive
Wendy Cui, Mandy Zhou
Art Director
Yuan Bo
Content Strategist
Stephen Cipolla
Creative Director
Raj Li
Designer
Zhu Liang
Director
Qiu Shi Wei
Illustrator
Ban Wei
Production Company
Vastrek, Phluency
Programmer
Gao Zhen kun
Views
1085
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