Creative Showcase
Huck / Guitar Center
Submitted By Dave Holloway
Description
15 second holiday spot, refreshing in that it shows the joy of receiving and playing a musical instrument.
Objective
The goal was to avoid shouting and get people to give the noble gift – music – instead of the latest and greatest technology which will soon be forgotten or obsolete.
Technical Challenge
There was no money. The agency team found the musicians, shot the performances and edited the takes into spots. This commercial, featuring Huck, aired on Saturday Night Live and in just a few days, had over 60,000 views on YouTube.
Client
Guitar Center
Industry
Retail (Musical Instruments and Gear)
Agency
McGarrah Jessee
mcgarrahjessee.com
Media
Television
Market
Entertainment
Credits
Account Executive
Austin McKenna, Steven Garcia, Courtney Buie, Andrea Cruz
Agency Producer
Meredith Roach
Art Director
Michael Anderson
Content Strategist
Libby Anderson, Michelle Watson
Creative Director
Dave Holloway
Director
Michael Anderson, Derek Bishop
Editor
MIchael Anderson
Music & Sound
Huck Langford
Writer
Derek Bishop
Views
920
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