Creative Showcase

Airman Challenge / U.S. Air Force

Submitted By Melanie Mahaffey

Description

More than a video game, Airman Challenge is a pressure filled experience that sends users on missions the United States Air Force undertakes every day. They’re in control as they hand pick a team for each mission and learn what each career field does, and doesn’t do. With their team of Airmen, selected users head out on missions that have them on the ground and in the fight in Afghanistan, providing humanitarian relief in Bolivia, fighting cyber attacks in the States and more.

Objective

Everyone knows the United States Air Force has pilots,planes and mechanics. The challenge is getting potential recruits to recognize the Air Force offers more careers than they imagine and see an opportunity for themselves they never expected. Airman Challenge unveils the true Air Force by creating a gaming experience that’s engaging, challenging and informative. It’s also a good bit of fun.

Client

U.S. Air Force

Industry

Government

Agency

GSD&M
www.gsdm.com

Media

Interactive

Market

Entertainment

Credits

Account Executive

Kate Hansen, Lee Pilz, Karen White

Agency Producer

Jefferson Burruss, Kristy Chadderdon

Art Director

Cheyenne Gallion

Content Strategist

Elizabeth Thompson

Creative Director

Tom Gilmore, Stephen Land

Production Company

Blockdot

Writer

Stephen Land

Views

1515

 

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