Creative Showcase
Airman Challenge / U.S. Air Force
Submitted By Melanie Mahaffey
Description
More than a video game, Airman Challenge is a pressure filled experience that sends users on missions the United States Air Force undertakes every day. They’re in control as they hand pick a team for each mission and learn what each career field does, and doesn’t do. With their team of Airmen, selected users head out on missions that have them on the ground and in the fight in Afghanistan, providing humanitarian relief in Bolivia, fighting cyber attacks in the States and more.
Objective
Everyone knows the United States Air Force has pilots,planes and mechanics. The challenge is getting potential recruits to recognize the Air Force offers more careers than they imagine and see an opportunity for themselves they never expected. Airman Challenge unveils the true Air Force by creating a gaming experience that’s engaging, challenging and informative. It’s also a good bit of fun.
Airman Challenge
www.airforce.com/airmanchal...
Client
U.S. Air Force
Industry
Government
Agency
GSD&M
www.gsdm.com
Media
Interactive
Market
Entertainment
Credits
Account Executive
Kate Hansen, Lee Pilz, Karen White
Agency Producer
Jefferson Burruss, Kristy Chadderdon
Art Director
Cheyenne Gallion
Content Strategist
Elizabeth Thompson
Creative Director
Tom Gilmore, Stephen Land
Production Company
Blockdot
Writer
Stephen Land
Views
1848
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