Creative Showcase

First Timers / Walgreens

Submitted By Melanie Mahaffey

Description

To kick off the new year, Walgreens and its advertising partner, GSD&M, are launching the next chapter of its brand innovation story, highlighting conveniences for customers that help them get, stay and live well.

In the campaign β€œAt the Corner of Happy and Healthy,” Walgreens is focusing on the future of the brand while highlighting its long history of innovations that have changed the category. TV, digital and radio work will feature the benefits of the Walgreens app to include the ability to refill prescriptions by scanning a barcode, print photos right from your phone via QuickPrints, 24/7 pharmacy chat and curbside pickup of items featured on Walgreens.com. Walgreens is also making its pharmacists more available in-store and online for its customers.

Client

Walgreens

Agency

GSD&M
www.gsdm.com

Media

Television

Market

Health and Pharmaceutical Products

Credits

Account Executive

Nancy Ryan, Shawn Mackoff, Elizabeth Brown, Stacey Szydlik

Agency Producer

Bill Wine (EP), Sara Cherry, Abigail Hinojosa

Art Director

Bryan Edwards (GCD), Jon Williamson

Content Strategist

Michelle Dickens

Creative Director

Victor Camozzi (GCD), Jay Russell (ECD)

Director

Peter Care

Editor

Beast – Ben Ellis

Illustrator

Natl TV/Jared Libitsky, Zachary Wakefield

Music & Sound

Dogwalk Music

Photographer

Bryan Newman

Producer

Gina Zapata(EP), Howard Woffinden

Production Company

Wondros

Writer

Leigh Browne

Views

603

 

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