Creative Showcase
War Hero / Barbasol
Submitted By Melanie Mahaffey
Description
Breaking its latest marketing campaign in five years, Barbasol is looking to restore manliness in America. As the first work from GSD&M, the “Shave Like A Man” campaign takes a nostalgic but humorous look at manlihood in three executions: War Hero, Oregon Trail and Baseball. Using TV, digital, social and radio, viewers will experience the iconic nature of the brand and its unwavering desire to be the go-to close shaving cream for American men.
As part of the digital efforts, a renewed brand site will go live and incorporates the “Shave Like A Man” look and feel, and creative elements. The Facebook page will showcase the “Hall of Man” which will feature the forefathers of manlihood and gives fans the opportunity to upload their photo and bio to join the wall then share with their friends to gain likes of their own.
Client
Barbasol
Agency
GSD&M
www.gsdm.com
Media
Television
Market
Cosmetics, Beauty Products and Perfumes
Credits
Account Executive
Bo Bradbury, Megan Brittain
Agency Producer
Bill Wine (Executive),
Art Director
Madeline DeWree
Content Strategist
Madhavi Reese
Creative Director
Jay Russell (Executive), David Crawford (Group), Jake Camozzi, Tim Eger
Director
Tim Roper
Editor
Sam Selis
Illustrator
Jim Reed; Beast Austin
Music & Sound
Henry Boy; Tonic
Photographer
John Lindley
Producer
Shelia Stepanek (Executive), Peter Trucco
Production Company
Partizan
Writer
Reagan Ward
Views
823
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