Creative Showcase

Oregon Trail / Barbasol

Submitted By Melanie Mahaffey

Description

Breaking its latest marketing campaign in five years, Barbasol is looking to restore manliness in America. As the first work from GSD&M, the “Shave Like A Man” campaign takes a nostalgic but humorous look at manlihood in three executions: War Hero, Oregon Trail and Baseball. Using TV, digital, social and radio, viewers will experience the iconic nature of the brand and its unwavering desire to be the go-to close shaving cream for American men.

As part of the digital efforts, a renewed brand site will go live and incorporates the “Shave Like A Man” look and feel, and creative elements. The Facebook page will showcase the “Hall of Man” which will feature the forefathers of manlihood and gives fans the opportunity to upload their photo and bio to join the wall then share with their friends to gain likes of their own.

Client

Barbasol

Agency

GSD&M
www.gsdm.com

Media

Television

Market

Cosmetics, Beauty Products and Perfumes

Credits

Account Executive

Bo Bradbury, Megan Brittain

Agency Producer

Bill Wine (Executive)

Art Director

Madeline DeWree

Content Strategist

Madhavi Reese

Creative Director

Jay Russell (Executive), David Crawford (Group), Jake Camozzi, Tim Eger

Director

Tim Roper

Editor

Sam Selis; Beast Austin

Illustrator

Jim Reed; Beast Austin

Music & Sound

Henry Boy; Tonic

Photographer

John Lindley

Producer

Shelia Stepanek (Executive), Peter Trucco

Production Company

Partizan

Writer

Reagan Ward

Views

611

 

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