Creative Showcase
Zen / Audio-Technica
Submitted By weeleong chan
Description
sk any audiophile and he/she would tell you that they place an absolute premium on sound clarity. The ad was conceptualised with this insight. The fact that Audio-Technica is both a respected headphones brand AND of Japanese origin made the ad more authentic.
Objective
The business objectives were to push Brand via magazine advertising.
Technical Challenge
Nil
Client
Audio-Technica
Industry
Electronics
Agency
Up Brandbuzz
www.upandup.com.sg
Media
Market
Technology
Credits
Account Executive
Jane Foo
Art Director
Fin Guo
Creative Director
Eric Siow
Photographer
A Pixels
Writer
Anand Vathiyar
Views
933
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