Creative Showcase
Tiger, Elephant, Panda / Prism Papyrus
Submitted By sanjog Karulkar
Description
Client:
PrismPapyrus
Product:
Fedrigoni Freelife Series, a type of paper that is certified for a long life.
Problem:
PrismPapyrus wanted to convey the availability and the characteristics of this paper to its existing and prospective clients. But they only had a budget of $1500 to do this. The limited budget put mass media out of the equation. So this is how we did it.
Solution:
We sent their clients a DIY direct mailer, printed on the Fedrigoni Freelife paper, of course. It let them create little paper models of endangered species that they could put on their desks and thus preserve them for a long time. The DM did its job and conveyed the long-lasting character of the paper in the most interesting manner.
Results:
There was a sharp surge in the inquiries for Fedrigoni Freelife Series and nearly 30% of those resulted in sales for PrismPapyrus.
Client
Prism Papyrus
Industry
Paper
Agency
ELEVEN Brandworks
Media
Innovative Use of Media
Market
Office Equipment
Credits
Art Director
VIrendra Tivrekar, Sanjog Karulkar
Creative Director
Virendra Tivrekar, Abhishek Dey, Sambit Mishra
Director
Prateek Bhardwaj
Illustrator
Sachin Kondhalkar
Photographer
Farzan Randelia
Writer
Saurabh Sawant
Views
838
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