Creative Showcase
ToolPool / Malmö Hardware Store
Submitted By Markus Lindsjö
Description
Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All you we ask for in return is that you share our message on Facebook.
During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%.
ToolPool
http://www.facebook.com/too...
Client
Malmö Hardware Store
Agency
The Fan Club
http://www.thefanclub.se
Media
Interactive
Market
Home Appliances, Furniture and Gardening
Credits
Account Executive
Klas Oskarsson
Agency Producer
Peter Andersson, Rebecka Hjort
Art Director
Martin Johansson, Markus Lindsjö
Creative Director
Christian Barrett
Designer
Björn Kongslöv, Helena Ivarsson
Programmer
Ehsan Pourhadi
Writer
Gustav Johansson, Ida Backman
Views
736
Related Items
