Creative Showcase
The Get Closer Project / Sydsvenskan Daily News
Submitted By Markus Lindsjö
Description
As newspapers struggle, Sydsvenskan Daily News needed to merge their two editions into one regional newspaper. But there is a huge mental distance between the two biggest cities in the region -- the working class city of Malmö, and the academic city of Lund. So in order to make the readers embrace the new paper, we first needed them to embrace each other. That's why we created The Get Closer Project.
Client
Sydsvenskan Daily News
Agency
The Fan Club
http://www.thefanclub.se
Media
Integrated Branding
Market
Culture, Leisure and Sports
Credits
Account Executive
Klas Oskarsson
Agency Producer
Peter Andersson
Art Director
Markus Lindsjö
Creative Director
Christian Barrett
Designer
Björn Kongslöv, Helena Ivarsson
Director
Stefan Berg
Production Company
Berg Images
Programmer
Ehsan Pourhadi
Writer
Gustav Johansson, Ola Obrandt Andreasson
Views
815
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