The Get Closer Project / Sydsvenskan Daily News
Submitted By Markus Lindsjö
As newspapers struggle, Sydsvenskan Daily News needed to merge their two editions into one regional newspaper. But there is a huge mental distance between the two biggest cities in the region -- the working class city of Malmö, and the academic city of Lund. So in order to make the readers embrace the new paper, we first needed them to embrace each other. That's why we created The Get Closer Project.
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