Creative Showcase

The Get Closer Project / Sydsvenskan Daily News

Submitted By Markus Lindsjö

Description

As newspapers struggle, Sydsvenskan Daily News needed to merge their two editions into one regional newspaper. But there is a huge mental distance between the two biggest cities in the region -- the working class city of Malmö, and the academic city of Lund. So in order to make the readers embrace the new paper, we first needed them to embrace each other. That's why we created The Get Closer Project.

Client

Sydsvenskan Daily News

Agency

The Fan Club
http://www.thefanclub.se

Media

Integrated Branding

Market

Culture, Leisure and Sports

Credits

Account Executive

Klas Oskarsson

Agency Producer

Peter Andersson

Art Director

Markus Lindsjö

Creative Director

Christian Barrett

Designer

Björn Kongslöv, Helena Ivarsson

Director

Stefan Berg

Production Company

Berg Images

Programmer

Ehsan Pourhadi

Writer

Gustav Johansson, Ola Obrandt Andreasson

Views

619

 

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