Creative Showcase
#friskissthlm / Friskis&Svettis Stockolm
Submitted By Petter Nylind
Description
#friskissthlm
Case study
In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.
Objective
Get more people to discover the different forms of exercising at Friskis&Svettis’ 16 different facilities in Stockholm, a health club for everyone.
#friskissthlm
www.volt.se/friskissthlm
Client
Friskis&Svettis Stockolm
Industry
Gyms
Agency
Volt
www.volt.se
Media
Interactive
Market
Culture, Leisure and Sports
Credits
Account Executive
Magnus Tengzelius
Agency Producer
Louise Wallgren
Art Director
Jörgen Berglund
Illustrator
Åsa Stjärnquist
Production Company
In the Cold
Writer
Petter Nylind
Views
1473
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