Creative Showcase

Sand Box / John Deere

Submitted By Melanie Mahaffey

Description

In a time where consumers are still cautious about spending but seek value and endurance from their favorite brands, John Deere is giving its loyalists a first-handlook at how the products are crafted for the first time in an advertising campaign. For years, John Deere has told people that nothing runs like a Deere. In its latest campaign, John Deere invites the cameras behind the scenes toshow consumers why. Through digital, TV, print and mobile efforts, dedicated John Deere employees are shown hand-crafting, torturing and meticulously testing products that their customers have trusted for over 175 years.

Technical Challenge

ADDITIONAL CREDITS
Business Manager: Jacqueline Djanikian
Project Manager: Brigitta Arden
Art Buyer: Marilyn Rodriguez

Client

John Deere

Industry

Outdoors

Agency

GSD&M
www.gsdm.com

Media

Television

Market

Outdoors

Credits

Account Executive

Lauren Hood, Cara Maschler

Agency Producer

Monique Veillette

Art Director

Judd Oberly (Senior)

Content Strategist

Madhavi Reese, Chris Kocek

Creative Director

Jay Russell (Executive), Tom Gilmore (Group), Scott Brewer, Clay Hudson, Cheyenne Gallion (Associate)

Director

Warren and Karen Fischer

Editor

Jay Nelson, Cut & Run

Music & Sound

Tequila Mockingbird

Photographer

David Lee

Producer

Stephanie Bargas

Production Company

Bunker NY

Writer

Michael Page (Senior)

Views

702

 

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