Creative Showcase
Sand Box / John Deere
Submitted By Melanie Mahaffey
Description
In a time where consumers are still cautious about spending but seek value and endurance from their favorite brands, John Deere is giving its loyalists a first-handlook at how the products are crafted for the first time in an advertising campaign. For years, John Deere has told people that nothing runs like a Deere. In its latest campaign, John Deere invites the cameras behind the scenes toshow consumers why. Through digital, TV, print and mobile efforts, dedicated John Deere employees are shown hand-crafting, torturing and meticulously testing products that their customers have trusted for over 175 years.
Technical Challenge
ADDITIONAL CREDITS
Business Manager: Jacqueline Djanikian
Project Manager: Brigitta Arden
Art Buyer: Marilyn Rodriguez
Sand Box
http://www.deere.com/wps/dc...
Client
John Deere
Industry
Outdoors
Agency
GSD&M
www.gsdm.com
Media
Television
Market
Outdoors
Credits
Account Executive
Lauren Hood, Cara Maschler
Agency Producer
Monique Veillette
Art Director
Judd Oberly (Senior)
Content Strategist
Madhavi Reese, Chris Kocek
Creative Director
Jay Russell (Executive), Tom Gilmore (Group), Scott Brewer, Clay Hudson, Cheyenne Gallion (Associate)
Director
Warren and Karen Fischer
Editor
Jay Nelson, Cut & Run
Music & Sound
Tequila Mockingbird
Photographer
David Lee
Producer
Stephanie Bargas
Production Company
Bunker NY
Writer
Michael Page (Senior)
Views
702
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